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	<title>Not Hungry Cuz I Ate</title>
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		<title>Not Hungry Cuz I Ate</title>
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		<title>Food Porn for the Bookworm</title>
		<link>http://nothungrycuziate.com/2011/10/14/food-porn-for-the-bookworm/</link>
		<comments>http://nothungrycuziate.com/2011/10/14/food-porn-for-the-bookworm/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 01:54:49 +0000</pubDate>
		<dc:creator>Wesam Masoud</dc:creator>
				<category><![CDATA[I wish I had said it]]></category>
		<category><![CDATA[No Food, Just Thought]]></category>
		<category><![CDATA[Cookbooks]]></category>
		<category><![CDATA[heston blumenthal]]></category>
		<category><![CDATA[larousse gastronomique.]]></category>
		<category><![CDATA[molecular gastronomy]]></category>
		<category><![CDATA[sarah labensky]]></category>

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		<description><![CDATA[&#8220;Time spent reading is time well spent&#8221; or so I will begin to always say. Not those purple paperbacks or self-help books so frequently seen cluttering bookshelves these days, I&#8217;m talking about books that really add to (and refresh) the fountain of knowledge we&#8217;ve collected over the years. When I can tear myself away from [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nothungrycuziate.com&amp;blog=7049296&amp;post=380&amp;subd=nothungrycuziate&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>&#8220;Time spent reading is time well spent&#8221; or so I will begin to always say. Not those purple paperbacks or self-help books so frequently seen cluttering bookshelves these days, I&#8217;m talking about books that really add to (and refresh) the fountain of knowledge we&#8217;ve collected over the years.</p>
<p>When I can tear myself away from the <a href="http://www.amazon.com/Larousse-Gastronomique-Greatest-Encyclopedia-Completely/dp/0307464911/ref=sr_1_2?s=books&amp;ie=UTF8&amp;qid=1318556364&amp;sr=1-2" target="_blank">Larousse Gastronomique</a>, I&#8217;m studying Sarah Labensky&#8217;s <a href="http://www.amazon.com/Cooking-Textbook-Culinary-Fundamentals-5th/dp/013715576X/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1318556396&amp;sr=1-1" target="_blank">On Cooking</a>. Reluctantly I&#8217;ll peruse my copies of Gordon Ramsay&#8217;s <a href="http://www.amazon.com/Gordon-Ramsays-World-Kitchen-Recipes/dp/1554701996/ref=sr_1_5?s=books&amp;ie=UTF8&amp;qid=1318556491&amp;sr=1-5" target="_blank">World Kitchen</a> and <a href="http://www.amazon.com/Chef-All-Seasons-Gordon-Ramsay/dp/1580087426/ref=sr_1_14?s=books&amp;ie=UTF8&amp;qid=1318556533&amp;sr=1-14" target="_blank">A Chef for all Seasons</a> before diving headfirst into my own copy of Heston Blumenthal&#8217;s <a href="http://www.amazon.com/Fat-Duck-Cookbook-Heston-Blumenthal/dp/160819020X/ref=sr_1_2?s=books&amp;ie=UTF8&amp;qid=1318556335&amp;sr=1-2" target="_blank">Big Fat Duck Cookbook</a>. But the true gems in my collection are Herve This&#8217; <a href="http://www.amazon.com/Molecular-Gastronomy-Exploring-Traditions-Perspectives/dp/023113312X" target="_blank">Molecular Gastronomy</a>,  Harold McGee&#8217;s <a href="http://www.curiouscook.com/site/on-food-and-cooking.html" target="_blank">On Food and Cooking</a>, and Niki Segnit&#8217;s <a href="http://www.amazon.com/Flavor-Thesaurus-Compendium-Pairings-Creative/dp/1596916044/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1318556589&amp;sr=1-1" target="_blank">Flavor Thesaurus</a>. The first four are valuable for picking up technique and learning classic recipes. The last four are a boon to anyone looking to experiment with flavors once the fundamentals are well understood.</p>
<p>A friend of mine recently sent me a link to another great tool &#8211; I&#8217;m going to print this out as a huge poster and put it on the wall of my test kitchen. Check out &#8220;<a href="http://www.informationisbeautiful.net/visualizations/taste-buds/" target="_blank">Taste Buds: Complementary Flavors</a>&#8220;.</p>
<p>Enjoy, and keep on truckin&#8217;</p>
<p>7 minutes, boiled.</p>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Wesam Masoud</media:title>
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		<title>Essence, Mohandessin</title>
		<link>http://nothungrycuziate.com/2011/03/27/essence-mohandessin/</link>
		<comments>http://nothungrycuziate.com/2011/03/27/essence-mohandessin/#comments</comments>
		<pubDate>Sun, 27 Mar 2011 00:00:17 +0000</pubDate>
		<dc:creator>Wesam Masoud</dc:creator>
				<category><![CDATA[cairo food]]></category>
		<category><![CDATA[egypt food]]></category>
		<category><![CDATA[In the Press]]></category>
		<category><![CDATA[Restaurant Review]]></category>
		<category><![CDATA[Restaurant Review - 4 Stars]]></category>
		<category><![CDATA[The Best In Cairo]]></category>

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		<description><![CDATA[&#60;Original article over at Cairo360&#62; I&#8217;ve been on a bit of an Subcontinental food buzz recently; and an invitation to take AmounsBouche back to Essence Barbecue in Mohandessin was one i could not resist. We both love Massala at the Karvin Hotel, but being bound to the island of Zamalek and its immediate vicinity, we [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nothungrycuziate.com&amp;blog=7049296&amp;post=375&amp;subd=nothungrycuziate&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><em>&lt;Original article over at<a href="http://www.cairo360.com/article/restaurants/1088/essence-barbecue-and-mughal-cuisine-near-perfect-pakistani/" target="_blank"> Cairo360</a>&gt;</em></p>
<p>I&#8217;ve been on a bit of an Subcontinental food buzz recently; and an invitation to take <a href="http://twitter.com/#!/Amunsbouche" target="_blank">AmounsBouche</a> back to Essence Barbecue in Mohandessin was one i could not resist. We both love Massala at the Karvin Hotel, but being bound to the island of Zamalek and its immediate vicinity, we were pleased to finally have an alternative to the horrendous Nawab when the curry bug bites.</p>
<p>Nothing has changed from my previous review &#8211; the Pakoras are still among the best things I have ever eaten; pungently spiced with an impossibly light and airy texture and the potato samosas are little potato curry flavor grenades. We did not like the meat samosas, which had a strong lamb flavor, but were bland otherwise.</p>
<p>The kitchen clearly enjoys the process of creation, even going so far as to add a little black salt to the lemonade we ordered. It was a nice flourish, i thought, but it should have been announced to prepare us for the added twist. It was sent back in favor of the more boring &#8216;regular&#8217; lemonade (but they did add a tinsel umbrella&#8230;) Probably more successful is their new Lunch menu, offering both vegetarian and carnivorous options for a flat price of EGP50. Included are four courses, and it can be ordered, and indeed is designed for, takeaway.</p>
<p>The service is still as fresh faced as ever, and the head waiter is more comfortable and familiar with all the items on the menu. We didn&#8217;t get a chance to meet the Chef this time, but if you take my word for it, she won&#8217;t be leaving cairo anytime soon.</p>
<p><em>Cooking time: 5 minutes</em></p>
<p>&nbsp;</p>
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			<media:title type="html">Wesam Masoud</media:title>
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		<title>NHCIA Test Kitchen: Mushroom Risotto</title>
		<link>http://nothungrycuziate.com/2011/02/21/nhcia-test-kitchen-mushroom-risotto/</link>
		<comments>http://nothungrycuziate.com/2011/02/21/nhcia-test-kitchen-mushroom-risotto/#comments</comments>
		<pubDate>Mon, 21 Feb 2011 01:23:17 +0000</pubDate>
		<dc:creator>Wesam Masoud</dc:creator>
				<category><![CDATA[NHCIA Test Kitchen]]></category>
		<category><![CDATA[The Best In Cairo]]></category>

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		<description><![CDATA[My mother hates risotto. “Gloopy, overcooked rice” is what she calls it and, if you’ve only ever had risotto in faux-Italian restaurants, that would be an apt description. Most people (and unfortunately, expert cooks) tend to think that a risotto should be thick and pasty, thick enough to be piled into a mold and hold [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nothungrycuziate.com&amp;blog=7049296&amp;post=369&amp;subd=nothungrycuziate&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>My mother hates risotto. “Gloopy, overcooked rice” is what she calls it and, if you’ve only ever had risotto in faux-Italian restaurants, that would be an apt description. Most people (and unfortunately, expert cooks) tend to think that a risotto should be thick and pasty, thick enough to be piled into a mold and hold its shape. Yet others believe that a risotto should be finished with heavy cream, turning their risotto into rice swimming in an Alfredo sauce. Both results are equally unappetizing and ruin the good name of risottos everywhere.<span id="more-369"></span></p>
<p>Risotto is commonly seen a starchy replacement for potato puree; Risottos are “sexier” than just regular mashed potatos. To have a risotto as a main course is derided as not being satisfying enough, a claim that I find to be very misinformed. Of my all-time favorites were the mushroom risottos at <a title="Eatalian, Phase 2 City Stars." href="http://nothungrycuziate.com/2008/09/07/eatalian-phase-2-city-stars/" target="_blank">Eatalian </a>(now defunct) and La Gourmandise (no longer on the menu). Since these are no longer an option, I’ve been searching for a worthy replacement for my mushroom risotto fix.</p>
<p>One example of rice cooked in Alfredo sauce can be had at La  Trattoria in Zamalek. What I expected, and what I received, were two  very different things. I expected a homogeneous creamy risotto, each rice  grain distinct in its texture but not chalky and chunks of hearty  flavorsome mushrooms throughout. What I received was the exact opposite,  swimming in a Grey pool of heavy cream. Highly un-recommended.</p>
<div id="attachment_370" class="wp-caption aligncenter" style="width: 210px"><a href="http://nothungrycuziate.files.wordpress.com/2011/02/canon-xt-pics-28-29-feb-042.jpg"><img class="size-medium wp-image-370" title="La Trattoria, Zamalek" src="http://nothungrycuziate.files.wordpress.com/2011/02/canon-xt-pics-28-29-feb-042.jpg?w=200&#038;h=300" alt="" width="200" height="300" /></a><p class="wp-caption-text">Where good risottos *don&#039;t* come from.</p></div>
<p>Another perpetrator of risotto crimes resides at the Semiramis Intercontinental hotel, at their Italian restaurant, Pane Vino. Their risotto was a dry, cloying heap of overcooked rice, mixed through with raw mushrooms and a heavy handed dose of fresh cilantro. I don’t often send food back, leaving the half eaten portions on the plate speak for themselves, but this time I could not let this aggression stand. The manager was called over, who called over the chef on duty and both listened intently as I schooled them as to how a risotto should be made. Imploringly, they asked me to give their next risotto another try, but the damage was done – I had faith only in their distinct lack of culinary artistry, and that faith is unshakable.</p>
<p><strong>“Physician, feed thyself”</strong></p>
<p>To embrace this motto, I decided it was up to me to make my own mushroom risotto. I knew what my ingredients would be, but felt I needed to study up on the finer techniques of risotto making. I listened to Raymond Blanc, Carlo Gracco and Heston Blumenthal all explain their own recipes and techniques, and in the end, produced a plate of risotto I can be proud of.</p>
<p>Even though I love porcini mushrooms they tend to bully the other mushrooms and flavors and I’ve decided to leave them out of this risotto. But I do love shiitake mushrooms, which play very nicely with button and forest mushrooms; the trick is to know that the woody stalks must be removed or else you’ll be biting into hard bark in the middle of an unctuous and creamy risotto.</p>
<p>At the restaurant, I decided to make an Egyptian risotto, using Egyptian short grain rice and Egyptian mushrooms only and paired this wonderful risotto with a pan-seared fillet of Egyptian beef, seasoned with salt and nutmeg, and flamed in the pan. This little trick gives the beef a roasted aroma similar to a traditional <em>kebabgy</em>’s. When I taught my chefs at the <a href="http://www.cairojazzclub.com/" target="_blank">Cairo Jazz Club</a> this technique, they instantly fell in love with it.</p>
<p>You&#8217;re welcome.</p>
<h2>Shiitake and Forest Mushroom Risotto</h2>
<p>Yield 2 portions</p>
<p>Ingredients</p>
<ul>
<li>75g Arborio rice</li>
<li> 300 ml chicken stock</li>
<li>5 Shiitake mushrooms (dried)</li>
<li>10g forest mushrooms (dried)</li>
<li>10 button mushrooms, stalks trimmed and cut into quarters</li>
<li>20g Worcestershire sauce</li>
<li>25g spring onions, finely sliced</li>
<li>10g scallions (the green part of the spring onions, sliced finely)</li>
<li>35g butter</li>
<li>35g Parmesan cheese</li>
<li>1 clove of garlic, minced</li>
<li>Salt and pepper to taste</li>
</ul>
<p>Steps:</p>
<ol>
<li>Bring chicken stock to the boil, and remove from heat</li>
<li>Add dried mushrooms to the stock and let them reconstitute for 15-20 minutes</li>
<li>In a heavy bottomed sauce-pot over medium-high heat, sautee the mushrooms with salt and pepper and olive oil until dark brown.</li>
<li>Add minced garlic, then immediately add rice; stirring constantly for 5 minutes</li>
<li>turn up heat to high, and deglaze with Worcestershire sauce, and stir till most liquid has evaporated.</li>
<li>add enough stock to barely cover the rice and mushrooms, and turn down the heat to low. Let this simmer for 20 minutes.</li>
<li>Turn the heat back up to high, and begin stirring the risotto constantly, adding a little stock at a time. this should not take more than 5 minutes till the rice is properly cooked and the creamy texture of the risotto is achieved.</li>
<li>finish by stirring in the Parmesan and butter. season to taste and for an extra flourish, add a few drops of truffle oil right before you serve it.</li>
</ol>
<p>Cooking time: 45 minutes (including prep)</p>
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			<media:title type="html">Wesam Masoud</media:title>
		</media:content>

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			<media:title type="html">La Trattoria, Zamalek</media:title>
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		<title>2010 &#8211; a great year</title>
		<link>http://nothungrycuziate.com/2010/12/31/2010-a-great-year/</link>
		<comments>http://nothungrycuziate.com/2010/12/31/2010-a-great-year/#comments</comments>
		<pubDate>Fri, 31 Dec 2010 10:48:13 +0000</pubDate>
		<dc:creator>Wesam Masoud</dc:creator>
				<category><![CDATA[No Food, Just Thought]]></category>
		<category><![CDATA[Just Thought]]></category>
		<category><![CDATA[No Food]]></category>

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		<description><![CDATA[We&#8217;re in the waning hours of what has proven to be a phenomenal year. I turned 30, ditched a career that I felt was going nowhere, and reinvented myself as a full-time professional cook. I&#8217;ve put my money where my mouth is, and so far, everyone who&#8217;s eaten my food has been very happy. I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nothungrycuziate.com&amp;blog=7049296&amp;post=359&amp;subd=nothungrycuziate&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re in the waning hours of what has proven to be a phenomenal year. I turned 30, ditched a career that I felt was going nowhere, and reinvented myself as a full-time professional cook. I&#8217;ve put my money where my mouth is, and so far, everyone who&#8217;s eaten my food has been very happy.</p>
<p>I sharpened my teeth, so to speak at the Cellar Door Bistro, from July to the end of November this year, and starting 1st of December, I took over as the new Executive Chef of the Cairo Jazz Club (and beyond? <img src='http://s0.wp.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> ). It&#8217;s been a tough month, retraining and reconditioning talented cooks who have been in a creative rut for the better part of a decade, and who&#8217;ve accrued years of bad habits (no color on sauteed mushrooms?!). I&#8217;m building the kitchen slowly but surely, instilling a sense of pride in every single plate of food we send out; I&#8217;ve even tossed out the microwave!</p>
<p>I hope I&#8217;ll see more of you guys come in for an early dinner at the jazz club, when the lighting is right and the sound levels allow you to hear the crunch of the triple cooked fries (ala Heston Blumenthal) in your mouth.</p>
<p>Stay sweet.</p>
<p>Cooking Time: None.</p>
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			<media:title type="html">Wesam Masoud</media:title>
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		<title>The Art of the Review</title>
		<link>http://nothungrycuziate.com/2010/12/07/the-art-of-the-review/</link>
		<comments>http://nothungrycuziate.com/2010/12/07/the-art-of-the-review/#comments</comments>
		<pubDate>Tue, 07 Dec 2010 03:56:17 +0000</pubDate>
		<dc:creator>Wesam Masoud</dc:creator>
				<category><![CDATA[cairo food]]></category>
		<category><![CDATA[egypt food]]></category>
		<category><![CDATA[No Food, Just Thought]]></category>

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		<description><![CDATA[It is often said that “context is everything”. Those three words carry even more wight when writing a review; everything must be judged according to its own merit *and* it’s perceived aspirations. This ends up causing quite a bit of confusion, because inevitably a street side sandwich stand will get the same number of “stars” [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nothungrycuziate.com&amp;blog=7049296&amp;post=357&amp;subd=nothungrycuziate&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>It is often said that “context is everything”. Those three words carry even more wight when writing a review; everything must be judged according to its own merit *and* it’s perceived aspirations. This ends up causing quite a bit of confusion, because inevitably a street side sandwich stand will get the same number of “stars” as a fine dining establishment. It is important to remember that these are not in competition with each other – they are in different weight classes, and naturally, cater to different tastes and aspire to be different things; one wants a Michelin star, the other, simply wants to feed people.<br />
<span id="more-357"></span>Adding to the complexity of a review is the inherent differences between reviewers: different tastes, favorite ingredients and dining expectations often make for very subjective reviews only helpful to people who share the same views and palates. Since most (freelance) food critics are merely enthusiasts, they do not possess the technical knowledge necessary to make an in-depth criticism of the venue they are reviewing. This knowlegde is attainable in two ways: either by pursuing technical training or by accruing the knowledge in tidbits over the course of a long career. It is the latter that makes for more entertaining reading; colored by the layman&#8217;s own sepia toned view of things not fully understood, yet woefully subjective and ultimately useless to the true gourmand, or &#8220;foodist&#8221;. The first type of writer, therefore, can provide the most objective, and helpful, review for the masses.</p>
<p>Marco Pierre White, arguably England&#8217;s first true celebrity chef, famously derailed professional food critics claiming that chefs were being judged by &#8220;those who possess less knowledge than (the chefs) themselves&#8221;. The first time I heard this, I discounted it as the rantings of a man disillusioned with an entire industry. But later, as I found myself occupying both roles &#8211; chef and critic &#8211; I began to understand it so much more. The heat of a kitchen during a busy dinner service is daunting and is not a place for the weak willed or those accustomed to a plush lifestyle. Yet, the men behind the stove are judged as though preparing 40 dishes in 20 minutes was easy. The writer must have an inkling as to what goes on in a kitchen in order to speak from a place of authority. This will help bring some objectivity into their reviews.</p>
<p>Cairo has a very vibrant dining out culture and the selection of restaurants and cuisines expands every month. Yet very few of these restaurants take local food critics seriously. Why? mainly because there hasn;t been a bad review in the mainstream media. If all the reviews are so positive, then why should a restaurant owner care when his restaurant gets a rave review? Just another 4 star restaurant, in reality, is probably not worth more than 3 stars. Still, there are some restaurants and hotel chains that pay attention to reviewers, &#8220;comping&#8221; the meals and doling out gifts in (often successful) efforts to skew the reviewer&#8217;s verdict. In my opinion, reviewers that accept these gifts run the risk of compromising their editorial integrity and should take extra special care to ensure it doesn&#8217;t affect their judgment.</p>
<p>The flip-side to the status quo is that any negative reviews are immediately shelved for fear of legal action taken by the owners. In the publishing industry, a bad review can very easily mean lost advertising revenue, and I have heard many stories of reviews retracted for fear of legal backlash.The complex nature of the Publisher-Critic-Restaurant relationship means that no single party is solely responsible for the current state of affairs. Freelance writers, such as myself, can operate outside of the system by self-publishing and foregoing any advertising revenue. Maybe that&#8217;s a step in the right direction for publications whose sole purpose is to provide reviews for the everyday consumer. And even salaried writers can refuse to review a venue that does not meet their standards; that way, only the press-worthy and praise-worthy restaurants make it into the media. There is one caveat, though: sometimes a restaurant is so horrendous, it must be crucified and paraded around for everyone to see. Cautionary tales make for the funnest reviews to write and to read. Case in point is my review of Armada Boat, which to this day is still one of the most popular articles on the website. Since they haven&#8217;t gone out of business, maybe its time for a revisit, n&#8217;est pas?</p>
<p>In all the reviews I&#8217;ve written for websites/magazines (including my own) I&#8217;ve tried to be as tough as possible where relevant; hotel restaurants catering to sophisticated palates and wallets can not be judged by the same yardstick as populist Egyptian restaurants, since each promise &#8211; and strive to achieve &#8211; different things. The kitchen&#8217;s timely delivery of courses, the demeanor of the waitstaff and the consistency over a number of visits have the most weight when coming to my own conclusion. The ultimate question for a reviewer should always be &#8220;would I stake my personal and professional reputation on recommending this restaurant to others?&#8221; We are what we say, and if what we say is not to be taken seriously, then we must suffer the same fate.</p>
<p>I&#8217;ve been accused of being harsh in my reviews; only 2 restaurants I&#8217;ve reviewed in Cairo received 4 stars, still only 3 more have received 3.5 stars and the rest all fell under the 3 star mark. I refused to give anything over 4 stars because if anything is deserving of 4.5 stars or the maximum 5, then it must be one of the most memorable and consistently excellent restaurants I&#8217;ve ever eaten at. That isn&#8217;t to say that I necessarily disagree with any review that has been awarded high marks, a perfect case in point is Soraya Morayef&#8217;s <a href="http://www.cairo360.com/article/restaurants/1001/villa-belle-%C3%A9poque-quiet-and-elegant-gourmet-dining/">review of Belle Epoque</a>, with which my only criticism is that it was too short (yes, I know, web-publishing guidelines and all that).</p>
<p>I&#8217;ve been disappointed many times; my (forewarned) initial visit achieving magnificence, followed by a repeat (unannounced) visit that failed on even the most basic tenets of restaurant management. Free desserts be damned: it&#8217;s like putting a band aid on an amputee. My father always told me the best way to rectify a mistake was never to make it in the first place.  I think I&#8217;ll stop here, because it will segue beautifully into my own review of the Kempinski Hotel&#8217;s Floor Ten.</p>
<p>Simmered, 2 hours.</p>
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			<media:title type="html">Wesam Masoud</media:title>
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		<title>Economic and Racial profiling for the dine-out crowd</title>
		<link>http://nothungrycuziate.com/2010/11/08/economic-and-racial-profiling-for-the-dine-out-crowd/</link>
		<comments>http://nothungrycuziate.com/2010/11/08/economic-and-racial-profiling-for-the-dine-out-crowd/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 11:59:48 +0000</pubDate>
		<dc:creator>Wesam Masoud</dc:creator>
				<category><![CDATA[cairo food]]></category>
		<category><![CDATA[egypt food]]></category>
		<category><![CDATA[No Food, Just Thought]]></category>
		<category><![CDATA[Verbal Diarrhea]]></category>

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		<description><![CDATA[Did you know IKEA will be opening in Cairo soon? Yeah, I’m excited about it too. Not just because of the affordable foldable Scandinavian designs, but also because of the Swedish meatballs and lingonberry jam served at the IKEA café (swallow your disdain; the combination of sweet with the tart and savory is a gastronomic [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nothungrycuziate.com&amp;blog=7049296&amp;post=354&amp;subd=nothungrycuziate&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Did you know IKEA will be opening in Cairo soon? Yeah, I’m excited about it too. Not just because of the affordable foldable Scandinavian designs, but also because of the Swedish meatballs and lingonberry jam served at the IKEA café (swallow your disdain; the combination of sweet with the tart and savory is a gastronomic experience).</p>
<p>Excited as I may be, it is nonetheless an excitement tempered by trepidation. You see there is a most regrettable practice in Egypt – Cairo in particular – regarding restaurants/cafes: The Minimum Charge. Initially intended as a way to improve the bottom line for the restaurant owner, the “Minimum Charge” now seems to be used as a screening filter for the clientele. The mechanics of the scheme are very simple: demand a high enough “minimum charge” and the lesser fortunate “B and C classes” will not come. This is economic profiling in action – your value as a customer is directly proportional to the fatness of your wallet.<span id="more-354"></span></p>
<p>Not only does this offend everyone I know, but I’d venture so far as to say that imposing a minimum charge actually hurts the potential revenue by imposing a <em>maximum charge</em> for the restaurant. Instead of ordering what you want, you end up ordering exactly what will get you to the minimum charge threshold.</p>
<p>The ire I feel when a waiter leans over to whisper, as if giving me a friendly warning, “But sir, we do have a minimum charge” rises like a tsunami of bile. Were it not for the company I keep, I would use a string of expletives and curses reserved only for the most heinous of personalities and follow it up with a destructive tour of the dining room, venting my rage upon the restaurant manager’s soft face. Sadly this all happens in my head and I, like most other patrons, put up with this abuse at the hands of an increasingly classist service industry. If there are any doubts as to whether or not this stratagem is employed to keep out the lower socio-economic classes, then ask yourself this question: are there any minimum charges in Boulaq or Ain Shams?</p>
<p>It’s the middle class that drives consumption and consumerism in an economy: that is your customer base. And in the year 2010, these classes have more disposable income than ever before, so why not let them spend it at your establishment? Unruly or impolite customers can be shown the door. Kicking a patron out for being an ass is one thing; but shutting out a patron for their social class or income level is a different, and darker, thing altogether.</p>
<p>Which brings to mind a newer trend among the “rarefied” establishments. During a recent phone call made to a popular Cairo lounge to place a reservation, I was informed that guests wearing Arabian garb or Niqab would be denied service. When pressed as to the reason why, the operator let it be known that the restaurant would like to bar entry to Arabian tourists. While this position may have been based on a few bad apples creating trouble, this type of profiling is nonetheless alarming. In a country renowned for its hospitality and status as a premier tourist destination, racial profiling at the door of a restaurant or nightclub is the antithesis of everything that is Egyptian.</p>
<p>Yet even so, a minimum charge would be tolerated if one could count on good service. It’s only fair that the show be worth the price of admission, right? No, dear friends, this is not the case. Some of the best restaurants in Cairo don’t have a minimum charge and have no problem with undesirable clients. And yet other restaurants &#8211; in an effort to impose an air of exclusivity and aloofness from the inhabitants of the very city they are meant to feed &#8211; demand these arbitrary sums of money from patrons as a promise of what they’ll spend there. From an accounting standpoint, it makes life easier – a ten pound minimum charge means that I’m guaranteeing revenue each day, multipliable by the number of patrons walking in through the door. But it only works if they walk in through the door to begin with.</p>
<p>Which means there is some hope: refuse to pay a minimum charge, and take your business elsewhere. Eventually restaurants and cafes will have to realize that asking for a minimum charge is both short sighted and outdated.</p>
<p>We are the customers, we are always right. We would do well to remember that.</p>
<p>&nbsp;</p>
<p><em>Cooking Time: 120 minutes 60C water bath</em></p>
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			<media:title type="html">Wesam Masoud</media:title>
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		<title>Meshmesheya Tent, Fairmont Heliopolis</title>
		<link>http://nothungrycuziate.com/2010/09/19/meshmesheya-tent-fairmont-heliopolis/</link>
		<comments>http://nothungrycuziate.com/2010/09/19/meshmesheya-tent-fairmont-heliopolis/#comments</comments>
		<pubDate>Sun, 19 Sep 2010 03:58:42 +0000</pubDate>
		<dc:creator>Wesam Masoud</dc:creator>
				<category><![CDATA[cairo food]]></category>
		<category><![CDATA[egypt food]]></category>
		<category><![CDATA[Restaurant Review]]></category>

		<guid isPermaLink="false">http://nothungrycuziate.com/?p=348</guid>
		<description><![CDATA[It&#8217;s been a few weeks since this was relevant; the Meshmesheya Tent at the Fairmont Heliopolis is a seasonal offering existing only within the confines of Ramadan. The experience, however, warrants this review. In true 1980s hotel fashion, the poolside at the Fairmont Heliopolis has both the atmosphere and cuisine of something we’ve seen before [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nothungrycuziate.com&amp;blog=7049296&amp;post=348&amp;subd=nothungrycuziate&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s been a few weeks since this was relevant; the Meshmesheya Tent at the Fairmont Heliopolis is a seasonal offering existing only within the confines of Ramadan. The experience, however, warrants this review.</p>
<p>In true 1980s hotel fashion, the poolside at the Fairmont Heliopolis has both the atmosphere and cuisine of something we’ve seen before in movies from a bygone age. At the time of the review, the Meshmesheya tent was not crowded; it was barely 30% full, but granted it was a Monday evening. Not that it could ever be filled; the tent is enormous, easily capable of seating hundreds of people. Large free standing outdoor air conditioners line the perimeter and alternate with 42 inch LCD screen televisions letting the patrons know what programs their missing, although it’s not like you could enjoy the fantabulous shisha, sit on the blue faux-velvet couches and actually hear the TVs. The sound of the nearby live entertainment, provided by a very 1980’s zaftig female performer is both visually and aurally distracting. But maybe that’s the point.</p>
<p>Right at the door, we were greeted by the picture of exasperation and poster child for unwelcoming service. Dressed in a Moroccan Dishdasha and an Egyptian Scowl, the hostess escorted us to a low table with couches with an excellent view of both the impotent Televisions and the virility enhancing entertainment. A few seconds later, the head waiter arrived to ask if we planned on eating now or later; the answer to which was a resounding and –by necessity – loud “Yes”. 5 minutes later, a basket of some of the best Egyptian baladi bread this side of the year 2000. There it sat, lonely and purposeless for another 10 minutes, whereupon a flurry of waiter activity deposited every single item on the set menu on the table at once. There was no timing of courses, no structure to our dining experience. What this inevitably meant was that our foul and omelet went unappetizingly cold as we plowed through everything else on the table.</p>
<p>The quantity and array of food served is very nice, but one could not escape the feeling that we had stepped into a wedding reception from a movie in 1989, complete with rowdy children dressed in tuxedos. The flavors were nothing spectacular and, in the case of the Sujuq and deserts, far less than spectacular. The only true enjoyment was derived from the shisha, which at 30LE, is still pretty steep.</p>
<p>Meshmesheya also serves Fitar; but the set menus are the same: A meatless Set Menu will cost EGP140 (excl Sales and Luxury taxes and Service Charge) and the same menu with an added plate of Mix Grill will cost 240 LE (excl taxes and Charges).</p>
<p>Cooking Time: 30 minutes.</p>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Wesam Masoud</media:title>
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		<title>Richoux, City Stars and Mohandessin</title>
		<link>http://nothungrycuziate.com/2010/07/18/richoux-city-stars-and-mohandessin/</link>
		<comments>http://nothungrycuziate.com/2010/07/18/richoux-city-stars-and-mohandessin/#comments</comments>
		<pubDate>Sun, 18 Jul 2010 19:07:40 +0000</pubDate>
		<dc:creator>Wesam Masoud</dc:creator>
				<category><![CDATA[In the Press]]></category>
		<category><![CDATA[Restaurant Review - 4 Stars]]></category>

		<guid isPermaLink="false">http://nothungrycuziate.com/?p=344</guid>
		<description><![CDATA[One of my favorite eateries here in Cairo; the standards have been consistently excellent for the past 2 years. Check out the review over at Cairo 360.com Peace out.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nothungrycuziate.com&amp;blog=7049296&amp;post=344&amp;subd=nothungrycuziate&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>One of my favorite eateries here in Cairo; the standards have been consistently excellent for the past 2 years. Check out the<a href="http://www.cairo360.com/article/576/richoux-its-tea-riffic/"> review over at Cairo 360.com</a></p>
<p>Peace out.</p>
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			<media:title type="html">Wesam Masoud</media:title>
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		<title>Holy Chutney, Batman!</title>
		<link>http://nothungrycuziate.com/2010/07/08/holy-chutney-batman/</link>
		<comments>http://nothungrycuziate.com/2010/07/08/holy-chutney-batman/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 19:38:01 +0000</pubDate>
		<dc:creator>Wesam Masoud</dc:creator>
				<category><![CDATA[No Food, Just Thought]]></category>
		<category><![CDATA[Verbal Diarrhea]]></category>
		<category><![CDATA[where have you been?]]></category>

		<guid isPermaLink="false">http://nothungrycuziate.com/?p=338</guid>
		<description><![CDATA[Yikes! The last time I posted was almost 6 weeks ago &#8211; and even that was barely a post; more like a compendium of links to stuff I&#8217;ve written for the good folks over at Cairo 360. But I haven&#8217;t been lazy; just insanely busy. Busy doing what? you ask. Well, my knee jerk answer [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nothungrycuziate.com&amp;blog=7049296&amp;post=338&amp;subd=nothungrycuziate&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Yikes!</p>
<p>The last time I posted was almost 6 weeks ago &#8211; and even that was barely a post; more like a compendium of links to stuff I&#8217;ve written for the good folks over at <a href="http://www.cairo360.com">Cairo 360</a>. But I haven&#8217;t been lazy; just insanely busy. Busy doing what? you ask. Well, my knee jerk answer to that question would be &#8220;None of your bidniss&#8221;, but then again, I&#8217;m making it your business by writing this post, right?</p>
<p>So what have I been doing? Writing more and more articles for cairo 360, eating well, and compiling a list of the recipes I used for the dishes photographed on the facebook page. Soon, you will have all of my secrets; but like a well fed golden goose; I keep on laying great tasting eggs. Err&#8230; maybe not the best analogy, but you get it.</p>
<p>More recently, I&#8217;ve been lucky enough to work with Ayman Samir, chef/owner of The Cellar Door bistro in Maadi. There are some very exciting developments, and the chance to create a new menu with an experienced professional first hand is something I&#8217;ve been dying to do for a few years now. Conflict of interest aside, I&#8217;d highly recommend a visit to the restaurant, if only to sample the sublime tuna carpaccio and the duck confit tagliatelle. Otherwise, order something from the specials menu, which brings classical, clean flavors to new heights.</p>
<p>Meanwhile, I&#8217;m thinking of starting the fast food fast anew; the only exception to this year&#8217;s fast will be the omission of Subway and Doner Mania from the list of culprits to avoid. It&#8217;s not like I eat there everyday, anyways.</p>
<p>Keep it tight, and stay tuned.</p>
<p>Cooking Time: 3 minutes</p>
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			<media:title type="html">Wesam Masoud</media:title>
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		<title>Foodie&#8217;s Guides</title>
		<link>http://nothungrycuziate.com/2010/05/25/foodies-guides/</link>
		<comments>http://nothungrycuziate.com/2010/05/25/foodies-guides/#comments</comments>
		<pubDate>Tue, 25 May 2010 12:05:40 +0000</pubDate>
		<dc:creator>Wesam Masoud</dc:creator>
				<category><![CDATA[In the Press]]></category>
		<category><![CDATA[Cairo 360]]></category>
		<category><![CDATA[shopping]]></category>

		<guid isPermaLink="false">http://nothungrycuziate.com/?p=323</guid>
		<description><![CDATA[For the past month or so, I&#8217;ve been writing feature articles for Cairo 360 and even a few reviews. For convenience, the links are listed after the jump. One of the toughest things about writing these guides is the word limit. Like any well-run publication, adherence to word limits borders on fanaticism; a necessary evil [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nothungrycuziate.com&amp;blog=7049296&amp;post=323&amp;subd=nothungrycuziate&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>For the past month or so, I&#8217;ve been writing feature articles for <a href="http://www.cairo360.com">Cairo 360</a> and even a few reviews. For convenience, the links are listed after the jump.</p>
<p>One of the toughest things about writing these guides is the word limit. Like any well-run publication, adherence to word limits borders on fanaticism; a necessary evil I&#8217;m afraid. Otherwise, pages will be truncated and look horrible. The word limit necessitates that I miss a few outlets and even a few districts of Cairo to stay within the limits. The good news is that there will be at least one more follow up for each guide coming in the next couple of months (Carpal tunnel and Editorial Favors willing).</p>
<p>I remember when getting peanut butter was akin to searching for the Golden Fleece, but now the heretofore unfulfilled demand for better quality and wider variety of foodstuffs is being met by large chains and smaller, specialty shops around the capital. The flipside is that by definition, prestige ingredients are not cheap. Unless you possess Croesus&#8217; wealth, having porcini mushroom omelets for breakfast should not be how you live your life. Lest I be accused of living in a bubble and encouraging greed, I want to go on record and fully explain that not all things we eat need to cost an arm and a leg; so plan your shopping lists accordingly.</p>
<p>Now that&#8217;s out of the way, click on &#8220;Read more&#8221; to get to the links.</p>
<p>5 minutes, Deep fried.</p>
<p><span id="more-323"></span></p>
<p><a href="http://cairo360.com/article/207/foodie-shopping-in-the-capital/">A Foodie&#8217;s Guide to: Prestige Ingredients</a></p>
<p><a href="http://cairo360.com/article/296/a-foodies-guide-to-vegetable-shopping-in-cairo/">A Foodie&#8217;s Guide to: Fruits and Vegetables in Cairo</a></p>
<p><a href="http://cairo360.com/article/344/a-foodies-guide-to-bakeries-in-cairo/">A Foodie&#8217;s Guide to: Bakeries in Cairo</a></p>
<p><a href="http://cairo360.com/article/432/a-foodies-guide-to-butchers-in-cairo/">A Foodie&#8217;s Guide to: Butchers in Cairo</a></p>
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			<media:title type="html">Wesam Masoud</media:title>
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